Great Ocean Road Touring Map

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….

6 x destination guides for Great Ocean Road

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 6 x printed accordion fold guides including editorial, maps and promotional ads covering Warrnambool, Torquay, Port Fairy, Anglesea, Apollo Bay + Otways, 12 Apostles + Hinterland. Brief: As companions to the Great Ocean Road Travel Planner, each guide conveys a distinct character for the locale it describes…

Great Ocean Road Travel Planner 2015

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…

20+ magazine editorials for Luxury Property Selection

Client: Harcourts International Medium: Luxury Property Selection magazine “… an exceptional publication showcasing premium properties for sale from around the world. Published quarterly, Luxury Property Selection magazine is a high quality product, available to only exclusive, luxury property vendors. Luxury Property Selection magazine provides exposure for your property to a targeted, high net worth audience of luxury…

propertymark magazine: 60-plus articles for Landmark Harcourts

Client: Landmark Harcourts,  a national real estate brand Medium: property mark, a national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 2-3 articles (500-1200 words each) per bi-monthly edition, based on general interest topics with particular focus on rural and regional issues and personalities; requiring development of editorial calendar together with CEO + marketing team in Australia…

About Sheryl Allen

As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…

Postcodes: 120 x articles for Landmark Property magazine

Client: Landmark (now Landmark Harcourts), a national real estate brand Medium: national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 5 x 500-word articles per bi-monthly edition (30 per year), each based on an Australian town/city, profiling demographics, climate, character and opportunities with an aim to create positive interest; requiring research + interviews of…