8 x blog posts for Luxury Property Selection

Client: Harcourts International Brief: Develop a series of 8 x blogs for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research topics (Children’s Features in Luxury Homes, Top Media Technology in Luxury Homes, Luxury Swimming Pools, Talking Point: Art, Top Outdoor Tech in Luxury…

2 x destination profiles for Luxury Property Selection

Client: Harcourts International Brief: Develop 2 x destination profiles for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research the three destinations (Portugal/Faro + United Kingdom) and develop for each, a 1200-word profile covering liveability, history, experiences and facts. Objective: promote these destinations as…

Web Content for Truffleduck

Client: Truffleduck Agency: Paul Kelly Creative Brief: Substantially edit and polish content for new website for leading Geelong events and catering business. Briefed to focus on engaging copy that speaks to the depth and breadth of this iconic business, and tells the story of their journey. Content includes Home page, About page, catering disciplines, separate pages for…

Web Content + brochure for Coulter Roache (Lawyers, Geelong)

Client: Coulter Roache Agency: Fluid Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand…

Web Content for Greater Scapes and Structures

Client: Greater Scapes and Structures Agency: Paul Kelly Creative Brief: Develop content for new website for Geelong-based commercial landscaper, including Home, About Us, Our Team, Our Projects + Clients, integration of keywords for SEO.

Online brand manifesto for Luxury Property Selection

Client: Luxury Property Selection Medium: Online Brief: Extensive copy editing and polishing of brand manifesto content to achieve an aspirational, engaging and compelling voice to appeal to potential international vendors of luxury, high-end properties.  

20 x team bio’s for IDP Lawyers

Client: IDP Lawyers, an independent law firm located in Melbourne providing legal advice and expertise in managing the defence of accident compensation disputes, primarily for WorkSafe Victoria, and medical law disputes on behalf of a medical indemnity insurer. Brief: Develop content for 20 x team bio’s for legal partners and lawyers including phone interviews, collating professional and…

About Page for NIKIZSHA Makeup Artist

Client: NIKIZSHA Makeup Artist Brief: Develop content for About page for new website. Achieve a connective, client focused voice while communicating professionalism and confidence and using emotional language without the fluff.

Web content for DPM Financial Services

Client: DPM Financial Services Agency: Fluid SEO Strategy: Arthur St Digital Brief: Copy edit and polish content for newly developed website for client focused on wealth creation for medical students, consultants and doctors. Emphasis on an engaging, inclusive tone that communicates client as expert in the sector and connects to the career journey of a doctor. Special attention…

Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique

Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…

Web content for Air Radiators

Client: Air Radiators Agency: GSDM Marketing Brief: Develop fresh web content to communicate this leading engineering/manufacturing brand story and promise to an international audience.  Draft new copy for lead pages (home, about, intro to four main business units) and polish existing copy for secondary pages (products, applications, capabilities, technology). Total of more than 40 web…

Web content + bio’s for Links Property Torquay

Client: Links Property, Torquay Brief: Develop web content, including team bio’s, for an all-female real estate team. Seek differentiation in a fiercely competitive industry and local market; develop authentic voice, inject emotion and convey value proposition around a female approach to property. Interview team members, develop distinct tone and style for home page, our story,…