End client: Great Ocean Road Regional Tourism Client Agency: Frank Lane Design + Branding Agency Medium: 64pp A5 printed booklet Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and…
Article/Book Review for Geelong + Surf Coast Living magazine
Client: Geelong + Surf Coast Living magazine, Australia’s 2017 Consumer Publication of the Year Brief: Develop an article/book review around Surfing in the Sixties and its connection to the Surf Coast, including interview with local identity, Barrie Sutherland. Titled Tribes and Trailblazers, the piece was published in Autumn 2017 edition.
Official Visitors Guide for Werribee, Point Cook + Surrounds
End client: Wyndham City Agency: GSDM Marketing Brief: Polish and refresh editorial content for 60-page Official Visitors Guide, highlighting unique values of the region, key experiences and Visitor Info centre volunteer insights.
Regional Victoria Planner’s Guide 2016-17 for Business Events Victoria
Polish and refresh editorial content for 72-page (conference and event) Planner’s Guide for Regional Victoria.
ACA Guide to Camps & Outdoor Activity Providers 2017
End Client: Australian Camps Association
Agency (client): GSDM Marketing
Brief: Printed 88pp A4 magazine style Guide to Camps & Outdoor Activity Providers 2017. Refresh editorial to showcase offerings from each Australian state + tourism regions in Victoria in an engaging and aspirational voice, including sub-headings.
Editorial for International Trade Manual for Great Southern Touring Route Australia
End client: Great Southern Touring Route Australia Agency: GSDM Marketing Brief: Polish and refresh editorial content for 44-page international Trade Manual for Australia’s Great Southern Touring Route. Covers six Victorian tourism regions, highlighting multiple must-do experiences for each.
ACA Guide to Camps & Outdoor Activity Providers 2015-16
End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
Interpretive signage at Tamar River, Tasmania
Lead end client: NRM North, Launceston, Tasmania Client agency: Challis Design Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. Development of theming outline (exploration of the river, port heritage, recreation, natural values, industry, flooding, siltation/sedimentation, biodiversity, flora, fauna, Indigenous heritage,…
Interpretive signage at Old Castlemaine Gaol
End client: Old Castlemaine Gaol Agency client: Challis Design Brief: Development of engaging content for series of interpretive exhibition signs. Prepare outline of prepared signs, research under themes including law and order during the Gold Rush, early prison management systems, people who lived at the gaol, day in the life of a prisoner, hanging heritage…
Interpretive signage at Lake Connewarre
End Client: Parks Victoria Client Agency: Challis Design Brief: Development of engaging and educational content for interpretive signage at Taits Point, Lake Connewarre. Research into themes of conservation, topography, land management, birdlife, flora, fauna, birdwatching, heritage, recreation, Indigenous culture and more. Required site visit, drafting of content focussed on engaging the senses and interest of…