End client: Wyndham City Agency: GSDM Marketing Brief: Polish and refresh editorial content for 60-page Official Visitors Guide, highlighting unique values of the region, key experiences and Visitor Info centre volunteer insights.
Interpretive Signage at Eastern Beach Mineral Springs Site
End client: City of Greater Geelong Agency client: Challis Design Brief: Develop interpretive content for signage at mineral springs site at Geelong based on research notes provided. Identify themes, hero story and information hierarchy, and develop engaging content that creates a strong sense of place while educating and informing. Double-sided panel includes themes, images and diagrams,…
Interpretive Signage at Phoenix Reserve, Newtown, Geelong
End client: City of Greater Geelong Agency: Fluid Brief: Phoenix Reserve, Newtown, Geelong: a reserve developed by Council as a carbon sink. Develop interpretive signage copy to convey key messages related to natural values, environmental education and social history; develop timeline content.
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
About Sheryl Allen
As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…