End client: Great Ocean Road Regional Tourism Client Agency: Frank Lane Design + Branding Agency Medium: 64pp A5 printed booklet Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and…
Category: B2C
8 x blog posts for Luxury Property Selection
Client: Harcourts International Brief: Develop a series of 8 x blogs for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research topics (Children’s Features in Luxury Homes, Top Media Technology in Luxury Homes, Luxury Swimming Pools, Talking Point: Art, Top Outdoor Tech in Luxury…
2 x destination profiles for Luxury Property Selection
Client: Harcourts International Brief: Develop 2 x destination profiles for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research the three destinations (Portugal/Faro + United Kingdom) and develop for each, a 1200-word profile covering liveability, history, experiences and facts. Objective: promote these destinations as…
Web Content for Truffleduck
Client: Truffleduck Agency: Paul Kelly Creative Brief: Substantially edit and polish content for new website for leading Geelong events and catering business. Briefed to focus on engaging copy that speaks to the depth and breadth of this iconic business, and tells the story of their journey. Content includes Home page, About page, catering disciplines, separate pages for…
Web Content + brochure for Coulter Roache (Lawyers, Geelong)
Client: Coulter Roache Agency: Fluid Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand…
Online brand manifesto for Luxury Property Selection
Client: Luxury Property Selection Medium: Online Brief: Extensive copy editing and polishing of brand manifesto content to achieve an aspirational, engaging and compelling voice to appeal to potential international vendors of luxury, high-end properties.
Annual Report 2015-16 for Multicultural Aged Care Services (MACS)
Eighth consecutive year working with MACS, a not-for-profit, on their annual report content.
About Page for NIKIZSHA Makeup Artist
Client: NIKIZSHA Makeup Artist Brief: Develop content for About page for new website. Achieve a connective, client focused voice while communicating professionalism and confidence and using emotional language without the fluff.
Web content for DPM Financial Services
Client: DPM Financial Services Agency: Fluid SEO Strategy: Arthur St Digital Brief: Copy edit and polish content for newly developed website for client focused on wealth creation for medical students, consultants and doctors. Emphasis on an engaging, inclusive tone that communicates client as expert in the sector and connects to the career journey of a doctor. Special attention…
Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique
Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…
Interpretive signage at Tamar River, Tasmania
Lead end client: NRM North, Launceston, Tasmania Client agency: Challis Design Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. Development of theming outline (exploration of the river, port heritage, recreation, natural values, industry, flooding, siltation/sedimentation, biodiversity, flora, fauna, Indigenous heritage,…
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