End client: City of Greater Geelong Agency client: Challis Design Brief: Develop interpretive content for signage at mineral springs site at Geelong based on research notes provided. Identify themes, hero story and information hierarchy, and develop engaging content that creates a strong sense of place while educating and informing. Double-sided panel includes themes, images and diagrams,…
Category: interpretive signage
Interpretive Signage at Phoenix Reserve, Newtown, Geelong
End client: City of Greater Geelong Agency: Fluid Brief: Phoenix Reserve, Newtown, Geelong: a reserve developed by Council as a carbon sink. Develop interpretive signage copy to convey key messages related to natural values, environmental education and social history; develop timeline content.
Interpretive signage at Tamar River, Tasmania
Lead end client: NRM North, Launceston, Tasmania Client agency: Challis Design Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. Development of theming outline (exploration of the river, port heritage, recreation, natural values, industry, flooding, siltation/sedimentation, biodiversity, flora, fauna, Indigenous heritage,…
Interpretive signage at Old Castlemaine Gaol
End client: Old Castlemaine Gaol Agency client: Challis Design Brief: Development of engaging content for series of interpretive exhibition signs. Prepare outline of prepared signs, research under themes including law and order during the Gold Rush, early prison management systems, people who lived at the gaol, day in the life of a prisoner, hanging heritage…
Interpretive signage at Lake Connewarre
End Client: Parks Victoria Client Agency: Challis Design Brief: Development of engaging and educational content for interpretive signage at Taits Point, Lake Connewarre. Research into themes of conservation, topography, land management, birdlife, flora, fauna, birdwatching, heritage, recreation, Indigenous culture and more. Required site visit, drafting of content focussed on engaging the senses and interest of…
About Sheryl Allen
As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…
I write the signs. I write the signs. (Interpretative content guidelines for professional copywriters)
As a professional copywriter bereft of a specialty, I get to work on a remarkable array of projects. One of my favourites is developing content for interpretative signage (or interp’s projects, as they’re known in the industry). You’ve all seen them … those signs fringing the trail as you wander through coastal wetlands, the storyboards…
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