Guide to Camps 2023

Agency client: Frank Lane Design and Branding End client: Australian Camps Association Medium: Print (68-page booklet) Brief: Develop engaging sub-head, qualifier and brief descriptive intro copy for each Australian state evoking a sense of excitement that ‘camps are back’ while conveying a snapshot of each state’s personality and offerings. Make it aspirational and fun.

20+ online course descriptions for Hat Atelier

Client: Hat Atelier Medium: Web content Brief: Copy edit draft descriptions for online millinery courses to improve consistency and boost take-up. Include details of course tutor, skills to be learned and course elements in a tight word count … all with fun and engaging language.