About Sheryl Allen

As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…

Web Content + brochure for Coulter Roache (Lawyers, Geelong)

Client: Coulter Roache Agency: Fluid Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand…

Web Content for Greater Scapes and Structures

Client: Greater Scapes and Structures Agency: Paul Kelly Creative Brief: Develop content for new website for Geelong-based commercial landscaper, including Home, About Us, Our Team, Our Projects + Clients, integration of keywords for SEO.

Online brand manifesto for Luxury Property Selection

Client: Luxury Property Selection Medium: Online Brief: Extensive copy editing and polishing of brand manifesto content to achieve an aspirational, engaging and compelling voice to appeal to potential international vendors of luxury, high-end properties.  

Print brochure for The ZING Project

Client: ZING Business Coaching Medium: Brochure, printed 6pp A4 Brief: Copy edit and polish content for 6pp brochure introducing The ZING Project, a coaching/education resource for business owners in the hair and beauty industry. Focus on benefits, ease of process, outcomes and friendly, accessible coaching team.

ACA Guide to Camps & Outdoor Activity Providers 2017

End Client: Australian Camps Association
Agency (client): GSDM Marketing
Brief: Printed 88pp A4 magazine style Guide to Camps & Outdoor Activity Providers 2017. Refresh editorial to showcase offerings from each Australian state + tourism regions in Victoria in an engaging and aspirational voice, including sub-headings.

20 x team bio’s for IDP Lawyers

Client: IDP Lawyers, an independent law firm located in Melbourne providing legal advice and expertise in managing the defence of accident compensation disputes, primarily for WorkSafe Victoria, and medical law disputes on behalf of a medical indemnity insurer. Brief: Develop content for 20 x team bio’s for legal partners and lawyers including phone interviews, collating professional and…

Interpretive Signage at Eastern Beach Mineral Springs Site

End client: City of Greater Geelong Agency client: Challis Design Brief: Develop interpretive content for signage at mineral springs site at Geelong based on research notes provided. Identify themes, hero story and information hierarchy, and develop engaging content that creates a strong sense of place while educating and informing. Double-sided panel includes themes, images and diagrams,…