About Sheryl Allen

As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…

8 x blog posts for Luxury Property Selection

Client: Harcourts International Brief: Develop a series of 8 x blogs for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research topics (Children’s Features in Luxury Homes, Top Media Technology in Luxury Homes, Luxury Swimming Pools, Talking Point: Art, Top Outdoor Tech in Luxury…

2 x destination profiles for Luxury Property Selection

Client: Harcourts International Brief: Develop 2 x destination profiles for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research the three destinations (Portugal/Faro + United Kingdom) and develop for each, a 1200-word profile covering liveability, history, experiences and facts. Objective: promote these destinations as…

Web Content for Truffleduck

Client: Truffleduck Agency: Paul Kelly Creative Brief: Substantially edit and polish content for new website for leading Geelong events and catering business. Briefed to focus on engaging copy that speaks to the depth and breadth of this iconic business, and tells the story of their journey. Content includes Home page, About page, catering disciplines, separate pages for…

Web Content + brochure for Coulter Roache (Lawyers, Geelong)

Client: Coulter Roache Agency: Fluid Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand…

Web Content for Greater Scapes and Structures

Client: Greater Scapes and Structures Agency: Paul Kelly Creative Brief: Develop content for new website for Geelong-based commercial landscaper, including Home, About Us, Our Team, Our Projects + Clients, integration of keywords for SEO.

Online brand manifesto for Luxury Property Selection

Client: Luxury Property Selection Medium: Online Brief: Extensive copy editing and polishing of brand manifesto content to achieve an aspirational, engaging and compelling voice to appeal to potential international vendors of luxury, high-end properties.  

Print brochure for The ZING Project

Client: ZING Business Coaching Medium: Brochure, printed 6pp A4 Brief: Copy edit and polish content for 6pp brochure introducing The ZING Project, a coaching/education resource for business owners in the hair and beauty industry. Focus on benefits, ease of process, outcomes and friendly, accessible coaching team.

ACA Guide to Camps & Outdoor Activity Providers 2017

End Client: Australian Camps Association
Agency (client): GSDM Marketing
Brief: Printed 88pp A4 magazine style Guide to Camps & Outdoor Activity Providers 2017. Refresh editorial to showcase offerings from each Australian state + tourism regions in Victoria in an engaging and aspirational voice, including sub-headings.