Agency client: Frank Lane Design and Branding

End client: Great Southern Touring Route (GSTR) — Australia’s great road trip

Brief: Content writing for 18-page media kit to encourage media take-up of stories/exposure for products/experiences on and around the GSTR. Includes copy for 3 x intro sections and 8 x themed pages exploring ‘kickstarter’ story ideas and incorporating quotes from tourism/industry operators and personalities. Manage interviews, story gathering and approvals from these contacts. Stick to tight word counts to leave room for stunning and evocative imagery.