Client: Coulter Roache Agency: Fluid Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand…
Category: SMEs
Web Content for Greater Scapes and Structures
Client: Greater Scapes and Structures Agency: Paul Kelly Creative Brief: Develop content for new website for Geelong-based commercial landscaper, including Home, About Us, Our Team, Our Projects + Clients, integration of keywords for SEO.
Print brochure for The ZING Project
Client: ZING Business Coaching Medium: Brochure, printed 6pp A4 Brief: Copy edit and polish content for 6pp brochure introducing The ZING Project, a coaching/education resource for business owners in the hair and beauty industry. Focus on benefits, ease of process, outcomes and friendly, accessible coaching team.
20 x team bio’s for IDP Lawyers
Client: IDP Lawyers, an independent law firm located in Melbourne providing legal advice and expertise in managing the defence of accident compensation disputes, primarily for WorkSafe Victoria, and medical law disputes on behalf of a medical indemnity insurer. Brief: Develop content for 20 x team bio’s for legal partners and lawyers including phone interviews, collating professional and…
Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique
Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…
Brochure for Actrüa
End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.
Web content for Air Radiators
Client: Air Radiators Agency: GSDM Marketing Brief: Develop fresh web content to communicate this leading engineering/manufacturing brand story and promise to an international audience. Draft new copy for lead pages (home, about, intro to four main business units) and polish existing copy for secondary pages (products, applications, capabilities, technology). Total of more than 40 web…
Web content, bio’s for Bell Group Accounting
Client: Bell Group Accounting Agency: One Rabbit Medium: Website Brief: Work with agency team and client to fine-tune web content focussed on lead generation and positioning as specialist accountants and advisors for property investors, developers and building trades, plus development of 3 x team profiles. Required team member interviews, liaison with web development team, copy-editing and shaping of existing content, natural…
About Sheryl Allen
As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…
OVER THE PAGE 