Client: Coulter Roache

Agency: Fluid

Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand archetype. Content includes multiple services pages, sectors pages and team profiles, all delivered via clever architecture. Natural integration of keywords for SEO. Finesse content for A4 company brochure, also in line with new brand.

Client feedback: “Sheryl was wonderful to work with. We gave her a brief to rewrite an entire website in a very short time frame. The copy was to be rewritten to a new brand tone and then we added new content that required her to rewrite altogether. Included was also an A4 company brochure which required a few edits prior to print. It was never too much trouble and the output fantastic and more importantly on brand. ” Sandra A, (former) Marketing Manager, Coulter Roache