Client: Air Radiators
Agency: GSDM Marketing
Brief: Develop fresh web content to communicate this leading engineering/manufacturing brand story and promise to an international audience. Draft new copy for lead pages (home, about, intro to four main business units) and polish existing copy for secondary pages (products, applications, capabilities, technology). Total of more than 40 web pages. Required: extensive briefing, workshops and interviews of key staff, focus on introducing + maintaining US language conventions within content, drafting, copyediting, approvals.