End client: Parks Victoria

Client agency: GSDM Marketing

Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine:  3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences.  Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking,  camping in Parks Vic sites, horse riding, bike riding, oceans, rivers, lakes, driving tours.