End client: Great Ocean Road Regional Tourism Client Agency: Frank Lane Design + Branding Agency Medium: 64pp A5 printed booklet Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and…
Tag: tourism writer
Regional Victoria Planner’s Guide 2016-17 for Business Events Victoria
Polish and refresh editorial content for 72-page (conference and event) Planner’s Guide for Regional Victoria.
ACA Guide to Camps & Outdoor Activity Providers 2017
End Client: Australian Camps Association
Agency (client): GSDM Marketing
Brief: Printed 88pp A4 magazine style Guide to Camps & Outdoor Activity Providers 2017. Refresh editorial to showcase offerings from each Australian state + tourism regions in Victoria in an engaging and aspirational voice, including sub-headings.
ACA Guide to Camps & Outdoor Activity Providers 2015-16
End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
Great Ocean Road Touring Map
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….
Great Ocean Road Travel Planner 2015
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…
