Great Ocean Road Travel Planner 2015

End client: Great Ocean Road Regional Tourism

Client Agency: GSDM Marketing

Medium: 60pp A5 printed booklet

Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the road journey itself, wildlife, food + beverage, waterfalls, lakes + rivers, villages, hinterland, big nature, lighthouses, surf culture, indigenous.

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professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean roadprofessional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter geelong, copywriting melbourne, tourism writer, great ocean road

 

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