Polish and refresh editorial content for 72-page (conference and event) Planner’s Guide for Regional Victoria.
Tag: copywriting geelong
Editorial for International Trade Manual for Great Southern Touring Route Australia
End client: Great Southern Touring Route Australia Agency: GSDM Marketing Brief: Polish and refresh editorial content for 44-page international Trade Manual for Australia’s Great Southern Touring Route. Covers six Victorian tourism regions, highlighting multiple must-do experiences for each.
Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique
Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…
Brochure for Actrüa
End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.
Great Ocean Road Travel Planner 2015
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…
20+ magazine editorials for Luxury Property Selection
Client: Harcourts International Medium: Luxury Property Selection magazine “… an exceptional publication showcasing premium properties for sale from around the world. Published quarterly, Luxury Property Selection magazine is a high quality product, available to only exclusive, luxury property vendors. Luxury Property Selection magazine provides exposure for your property to a targeted, high net worth audience of luxury…
propertymark magazine: 60-plus articles for Landmark Harcourts
Client: Landmark Harcourts, a national real estate brand Medium: property mark, a national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 2-3 articles (500-1200 words each) per bi-monthly edition, based on general interest topics with particular focus on rural and regional issues and personalities; requiring development of editorial calendar together with CEO + marketing team in Australia…
Postcodes: 120 x articles for Landmark Property magazine
Client: Landmark (now Landmark Harcourts), a national real estate brand Medium: national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 5 x 500-word articles per bi-monthly edition (30 per year), each based on an Australian town/city, profiling demographics, climate, character and opportunities with an aim to create positive interest; requiring research + interviews of…
Superb verbs: what “doing” words do for your copywriting
Some days I’d surrender my first-born for a superb verb. Clever verbs trump nouns or adjectives any day. They overshadow pronouns and decimate adverbs (absolutely). A verb can tell your audience so much more than a string of wimpy, overused adjectives. Used well, they paint masterful word-pictures and require minimal punctuation so are less likely…
Get out of my inbox! Go do something creative
Who wants to mark Valentine’s Day by buying a new printer cartridge? Or (for feck’s sake) gutter guard? Not me. I don’t want to mark Valentine’s Day at all. Yet, it seems that everyone with something to tout thinks Valentine’s Day is an ideal time to hit my inbox with an offer. Hell, I even…
I, we or they? Finding your voice in copywriting
I’m often asked about the right “voice” for business communications? There is no absolute answer. It all depends. Whether you’re writing for email, your website, print marketing collateral or your blog, choosing the appropriate voice for your piece depends on your objective, your audience and your business. Connect and emote with “I” The first person…
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