Client: Landmark (now Landmark Harcourts), a national real estate brand
Medium: national print magazine, circulation 25,000 print subscribers + 25,000 digital
Brief: 5 x 500-word articles per bi-monthly edition (30 per year), each based on an Australian town/city, profiling demographics, climate, character and opportunities with an aim to create positive interest; requiring research + interviews of local economic development and real estate specialists, fact-checking, image sourcing, approvals.