End client: Great Ocean Road Regional Tourism
Client Agency: GSDM Marketing
Medium: 6 x printed accordion fold guides including editorial, maps and promotional ads covering Warrnambool, Torquay, Port Fairy, Anglesea, Apollo Bay + Otways, 12 Apostles + Hinterland.
Brief: As companions to the Great Ocean Road Travel Planner, each guide conveys a distinct character for the locale it describes through key themes of welcome, natural attractions, nature experiences, great outdoors, food + beverage, indulge, history, arts, getting here. Each guide limited to around 1200 words of editorial content. Required research, review of location mood-maps and development of copy + headings + sub-headings.