6 x destination guides for Great Ocean Road

End client: Great Ocean Road Regional Tourism

Client Agency: GSDM Marketing

Medium: 6 x printed accordion fold guides including editorial, maps and promotional ads covering Warrnambool, Torquay, Port Fairy, Anglesea, Apollo Bay + Otways, 12 Apostles + Hinterland.

Brief: As companions to the Great Ocean Road Travel Planner, each guide conveys a distinct character for the locale it describes through key themes of welcome, natural attractions, nature experiences, great outdoors, food + beverage, indulge, history, arts, getting here. Each guide limited to around 1200 words of editorial content. Required research, review of location mood-maps and development of copy + headings + sub-headings.

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

professional copywriter Geelong, copywriting melbourne, tourism writer, great ocean road

 

 

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