End client: Great Ocean Road Regional Tourism
Client Agency: GSDM Marketing
Medium: printed accordion fold touring map including editorial, map and promotional ads.
Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count. Required review and re-shaping of travel planner text, development of copy + headings + sub-headings.