Client: Multicultural Aged Care Services (MACS)

Agency: Brand Bureau

Medium: Annual Report 2014-15, printed 16pp A4 booklet

Brief: Seventh consecutive year working with MACS, a not-for-profit, on their annual report content. Collaborate with client and agency teams to develop annual report theme Coming of Age and engaging editorial content to convey a sense of the MACS journey over 21 years. Required interviewing of key stakeholders and shaping of copy + headings.