End client: Great Ocean Road Regional Tourism
Client Agency: Frank Lane Design + Branding Agency
Medium: 64pp A5 printed booklet
Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and specific destinations in the region. All content created to align to the brand guidelines on tone of voice (with each of the destinations/sub-regions having its own set of guidelines). 7,000+ words.