End client: Great Ocean Road Regional Tourism

Client Agency: Frank Lane Design + Branding Agency

Medium: 64pp A5 printed booklet

Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy +  “must-do” experiences covering key themes, plus focus on villages and specific destinations in the region. All content created to align to the brand guidelines on tone of voice (with each of the destinations/sub-regions having its own set of guidelines). 7,000+ words.