Parks Discovery Magazine

End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine:  3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences.  Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking,  camping…