20 x team bio’s for IDP Lawyers

Client: IDP Lawyers, an independent law firm located in Melbourne providing legal advice and expertise in managing the defence of accident compensation disputes, primarily for WorkSafe Victoria, and medical law disputes on behalf of a medical indemnity insurer. Brief: Develop content for 20 x team bio’s for legal partners and lawyers including phone interviews, collating professional and…

Interpretive Signage at Eastern Beach Mineral Springs Site

End client: City of Greater Geelong Agency client: Challis Design Brief: Develop interpretive content for signage at mineral springs site at Geelong based on research notes provided. Identify themes, hero story and information hierarchy, and develop engaging content that creates a strong sense of place while educating and informing. Double-sided panel includes themes, images and diagrams,…

About Page for NIKIZSHA Makeup Artist

Client: NIKIZSHA Makeup Artist Brief: Develop content for About page for new website. Achieve a connective, client focused voice while communicating professionalism and confidence and using emotional language without the fluff.

Book edit: Your Salon Team by Lisa Conway

Client: Lisa Conway of ZING Business Coaching Title: Your Salon Team  – The salon owner’s guide to finding, motivating and keeping great staff Brief: Copy edit 43,000-word non-fiction book manuscript authored by expert business coach and aimed at salon owners in the hair + beauty sector. Printed book is to sit alongside Lisa’s first title…

Web content for DPM Financial Services

Client: DPM Financial Services Agency: Fluid SEO Strategy: Arthur St Digital Brief: Copy edit and polish content for newly developed website for client focused on wealth creation for medical students, consultants and doctors. Emphasis on an engaging, inclusive tone that communicates client as expert in the sector and connects to the career journey of a doctor. Special attention…

Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique

Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…

Brochure for Actrüa

End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.  

Interpretive Signage at Phoenix Reserve, Newtown, Geelong

End client: City of Greater Geelong Agency: Fluid Brief: Phoenix Reserve, Newtown, Geelong: a reserve developed by Council as a carbon sink. Develop interpretive signage copy to convey key messages related to natural values, environmental education and social history; develop timeline content.    

ACA Guide to Camps & Outdoor Activity Providers 2015-16

End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.  

Parks Discovery Magazine

End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine:  3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences.  Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking,  camping…