About Page for NIKIZSHA Makeup Artist

Client: NIKIZSHA Makeup Artist Brief: Develop content for About page for new website. Achieve a connective, client focused voice while communicating professionalism and confidence and using emotional language without the fluff.

Book edit: Your Salon Team by Lisa Conway

Client: Lisa Conway of ZING Business Coaching Title: Your Salon Team  – The salon owner’s guide to finding, motivating and keeping great staff Brief: Copy edit 43,000-word non-fiction book manuscript authored by expert business coach and aimed at salon owners in the hair + beauty sector. Printed book is to sit alongside Lisa’s first title…

Web content for DPM Financial Services

Client: DPM Financial Services Agency: Fluid SEO Strategy: Arthur St Digital Brief: Copy edit and polish content for newly developed website for client focused on wealth creation for medical students, consultants and doctors. Emphasis on an engaging, inclusive tone that communicates client as expert in the sector and connects to the career journey of a doctor. Special attention…

Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique

Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…

Brochure for Actrüa

End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.  

Interpretive Signage at Phoenix Reserve, Newtown, Geelong

End client: City of Greater Geelong Agency: Fluid Brief: Phoenix Reserve, Newtown, Geelong: a reserve developed by Council as a carbon sink. Develop interpretive signage copy to convey key messages related to natural values, environmental education and social history; develop timeline content.    

ACA Guide to Camps & Outdoor Activity Providers 2015-16

End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.  

Parks Discovery Magazine

End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine:  3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences.  Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking,  camping…

Web content for Air Radiators

Client: Air Radiators Agency: GSDM Marketing Brief: Develop fresh web content to communicate this leading engineering/manufacturing brand story and promise to an international audience.  Draft new copy for lead pages (home, about, intro to four main business units) and polish existing copy for secondary pages (products, applications, capabilities, technology). Total of more than 40 web…

Interpretive signage at Tamar River, Tasmania

Lead end client: NRM North, Launceston, Tasmania Client agency: Challis Design Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. Development of theming outline (exploration of the river, port heritage,  recreation, natural values, industry, flooding, siltation/sedimentation, biodiversity, flora, fauna, Indigenous heritage,…

Interpretive signage at Old Castlemaine Gaol

End client: Old Castlemaine Gaol Agency client: Challis Design Brief: Development of engaging content for series of interpretive exhibition signs. Prepare outline of prepared signs, research under themes including law and order during the Gold Rush, early prison management systems, people who lived at the gaol, day in the life of a prisoner, hanging heritage…