ACA Guide to Camps & Outdoor Activity Providers 2015-16

End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.  

Parks Discovery Magazine

End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine:  3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences.  Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking,  camping…

Web content for Air Radiators

Client: Air Radiators Agency: GSDM Marketing Brief: Develop fresh web content to communicate this leading engineering/manufacturing brand story and promise to an international audience.  Draft new copy for lead pages (home, about, intro to four main business units) and polish existing copy for secondary pages (products, applications, capabilities, technology). Total of more than 40 web…

Interpretive signage at Tamar River, Tasmania

Lead end client: NRM North, Launceston, Tasmania Client agency: Challis Design Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. Development of theming outline (exploration of the river, port heritage,  recreation, natural values, industry, flooding, siltation/sedimentation, biodiversity, flora, fauna, Indigenous heritage,…

Interpretive signage at Old Castlemaine Gaol

End client: Old Castlemaine Gaol Agency client: Challis Design Brief: Development of engaging content for series of interpretive exhibition signs. Prepare outline of prepared signs, research under themes including law and order during the Gold Rush, early prison management systems, people who lived at the gaol, day in the life of a prisoner, hanging heritage…

Interpretive signage at Lake Connewarre

End Client: Parks Victoria Client Agency: Challis Design Brief: Development of engaging and educational content for interpretive signage at Taits Point, Lake Connewarre.  Research into themes of conservation, topography, land management, birdlife, flora, fauna, birdwatching, heritage, recreation, Indigenous culture and more. Required site visit, drafting of content focussed on engaging the senses and interest of…

Web content + bio’s for Links Property Torquay

Client: Links Property, Torquay Brief: Develop web content, including team bio’s, for an all-female real estate team. Seek differentiation in a fiercely competitive industry and local market; develop authentic voice, inject emotion and convey value proposition around a female approach to property. Interview team members, develop distinct tone and style for home page, our story,…

Business name, tagline and web content for URBO

Client: URBO Brief: Sometimes the universe sends you what you need. Even when you don’t know you need it. An industry colleague referred Adam Maccora to me in the early stages of setting up his subdivision consultancy. He needed a business name, tagline, web content + more. A business was born: URBO, taken from the Esperanto…

Web content, bio’s for Bell Group Accounting

Client: Bell Group Accounting Agency: One Rabbit Medium: Website Brief: Work with agency team and client to fine-tune web content focussed on lead generation and positioning as specialist accountants and advisors for property investors, developers and building trades, plus development of 3 x team profiles. Required team member interviews, liaison with web development team, copy-editing and shaping of existing content, natural…

Annual Report for Multicultural Aged Care Services (MACS)

Client: Multicultural Aged Care Services (MACS) Agency: Brand Bureau Medium: Annual Report 2014-15, printed 16pp A4 booklet Brief: Seventh consecutive year working with MACS, a not-for-profit, on their annual report content. Collaborate with client and agency teams to develop annual report theme Coming of Age and engaging editorial content to convey a sense of the MACS journey over 21 years. Required interviewing…

Great Ocean Road Touring Map

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….