Agency: Brand Bureau
Medium: Annual Report 2015-16, printed 16pp A4 booklet
Brief: Eighth consecutive year working with MACS, a not-for-profit, on their annual report content. Collaborate with client and agency teams to develop annual report theme The World in our Hands and engaging editorial content to convey a sense of the MACS journey. Required interviewing of key stakeholders and shaping of copy + headings.