Client: DPM Financial Services
SEO Strategy: Arthur St Digital
Brief: Copy edit and polish content for newly developed website for client focused on wealth creation for medical students, consultants and doctors. Emphasis on an engaging, inclusive tone that communicates client as expert in the sector and connects to the career journey of a doctor. Special attention to crafting taglines, subheads, intro hero content, journey timeline + microcopy. Included incorporation of SEO keyword phrases as per third party strategy report. Pages included Home, Doctors in training, Consultants, Existing clients, Careers, Services, Resources, Our people, Team bio’s, Our story, FAQs and more.