Client: Lisa Conway of ZING Business Coaching
Title: Your Salon Team – The salon owner’s guide to finding, motivating and keeping great staff
Brief: Copy edit 43,000-word non-fiction book manuscript authored by expert business coach and aimed at salon owners in the hair + beauty sector. Printed book is to sit alongside Lisa’s first title and to share some DNA in terms of structure, look + feel. Also to be available as an ebook. Consulted with Lisa on chapter structure, tone, format, pull quotes, chapter headings, hero content. Edited draft content to emphasise storytelling as a connective device to instructional material. Retaining Lisa’s unique, high-energy voice was paramount. Edited for style, consistency, structure, meaning, grammar and spelling. Developed content for cover blurb, forward and other book marketing materials, always working closely with Lisa to achieve her aims for her book.