Great Ocean Road Touring Map

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….

6 x destination guides for Great Ocean Road

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 6 x printed accordion fold guides including editorial, maps and promotional ads covering Warrnambool, Torquay, Port Fairy, Anglesea, Apollo Bay + Otways, 12 Apostles + Hinterland. Brief: As companions to the Great Ocean Road Travel Planner, each guide conveys a distinct character for the locale it describes…

Great Ocean Road Travel Planner 2015

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…

About Sheryl Allen

As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…