End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.
Category: tourism
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
Interpretive signage at Tamar River, Tasmania
Lead end client: NRM North, Launceston, Tasmania Client agency: Challis Design Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. Development of theming outline (exploration of the river, port heritage, recreation, natural values, industry, flooding, siltation/sedimentation, biodiversity, flora, fauna, Indigenous heritage,…
Interpretive signage at Old Castlemaine Gaol
End client: Old Castlemaine Gaol Agency client: Challis Design Brief: Development of engaging content for series of interpretive exhibition signs. Prepare outline of prepared signs, research under themes including law and order during the Gold Rush, early prison management systems, people who lived at the gaol, day in the life of a prisoner, hanging heritage…
Interpretive signage at Lake Connewarre
End Client: Parks Victoria Client Agency: Challis Design Brief: Development of engaging and educational content for interpretive signage at Taits Point, Lake Connewarre. Research into themes of conservation, topography, land management, birdlife, flora, fauna, birdwatching, heritage, recreation, Indigenous culture and more. Required site visit, drafting of content focussed on engaging the senses and interest of…
Great Ocean Road Touring Map
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….
6 x destination guides for Great Ocean Road
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 6 x printed accordion fold guides including editorial, maps and promotional ads covering Warrnambool, Torquay, Port Fairy, Anglesea, Apollo Bay + Otways, 12 Apostles + Hinterland. Brief: As companions to the Great Ocean Road Travel Planner, each guide conveys a distinct character for the locale it describes…
Great Ocean Road Travel Planner 2015
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…
About Sheryl Allen
I wrangle words (so you don’t have to). No more tears. No more fears. No more wasting your time and energy struggling to hit the sweet spot with your brand/business copy. That’s where I step in. (Truly, I see myself swooping in wearing a cape, but let’s keep it real.) As a professional freelance copywriter,…
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