Polish and refresh editorial content for 72-page (conference and event) Planner’s Guide for Regional Victoria.
Category: print
ACA Guide to Camps & Outdoor Activity Providers 2017
End Client: Australian Camps Association
Agency (client): GSDM Marketing
Brief: Printed 88pp A4 magazine style Guide to Camps & Outdoor Activity Providers 2017. Refresh editorial to showcase offerings from each Australian state + tourism regions in Victoria in an engaging and aspirational voice, including sub-headings.
Editorial for International Trade Manual for Great Southern Touring Route Australia
End client: Great Southern Touring Route Australia Agency: GSDM Marketing Brief: Polish and refresh editorial content for 44-page international Trade Manual for Australia’s Great Southern Touring Route. Covers six Victorian tourism regions, highlighting multiple must-do experiences for each.
Book edit: Your Salon Team by Lisa Conway
Client: Lisa Conway of ZING Business Coaching Title: Your Salon Team – The salon owner’s guide to finding, motivating and keeping great staff Brief: Copy edit 43,000-word non-fiction book manuscript authored by expert business coach and aimed at salon owners in the hair + beauty sector. Printed book is to sit alongside Lisa’s first title…
Brochure for Actrüa
End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.
ACA Guide to Camps & Outdoor Activity Providers 2015-16
End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
Annual Report for Multicultural Aged Care Services (MACS)
Client: Multicultural Aged Care Services (MACS) Agency: Brand Bureau Medium: Annual Report 2014-15, printed 16pp A4 booklet Brief: Seventh consecutive year working with MACS, a not-for-profit, on their annual report content. Collaborate with client and agency teams to develop annual report theme Coming of Age and engaging editorial content to convey a sense of the MACS journey over 21 years. Required interviewing…
Great Ocean Road Touring Map
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….
6 x destination guides for Great Ocean Road
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 6 x printed accordion fold guides including editorial, maps and promotional ads covering Warrnambool, Torquay, Port Fairy, Anglesea, Apollo Bay + Otways, 12 Apostles + Hinterland. Brief: As companions to the Great Ocean Road Travel Planner, each guide conveys a distinct character for the locale it describes…
Great Ocean Road Travel Planner 2015
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…
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