20+ magazine editorials for Luxury Property Selection

Client: Harcourts International Medium: Luxury Property Selection magazine “… an exceptional publication showcasing premium properties for sale from around the world. Published quarterly, Luxury Property Selection magazine is a high quality product, available to only exclusive, luxury property vendors. Luxury Property Selection magazine provides exposure for your property to a targeted, high net worth audience of luxury…

propertymark magazine: 60-plus articles for Landmark Harcourts

Client: Landmark Harcourts,  a national real estate brand Medium: property mark, a national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 2-3 articles (500-1200 words each) per bi-monthly edition, based on general interest topics with particular focus on rural and regional issues and personalities; requiring development of editorial calendar together with CEO + marketing team in Australia…

About Sheryl Allen

As a professional freelance copywriter, I write feel-good content for a living. I’ve been copywriting through my business Over the Page for more than 20 years. Since the last millennium. Since the heady days of faxing drafts and couriering floppy disks loaded with final copy. A time when print ruled the marketing world. These days, I develop…

Postcodes: 120 x articles for Landmark Property magazine

Client: Landmark (now Landmark Harcourts), a national real estate brand Medium: national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 5 x 500-word articles per bi-monthly edition (30 per year), each based on an Australian town/city, profiling demographics, climate, character and opportunities with an aim to create positive interest; requiring research + interviews of…

Get out of my inbox! Go do something creative

Who wants to mark Valentine’s Day by buying a new printer cartridge? Or (for feck’s sake) gutter guard? Not me. I don’t want to mark Valentine’s Day at all. Yet, it seems that everyone with something to tout thinks Valentine’s Day is an ideal time to hit my inbox with an offer. Hell, I even…