Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique

Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…

Brochure for Actrüa

End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.  

Interpretive Signage at Phoenix Reserve, Newtown, Geelong

End client: City of Greater Geelong Agency: Fluid Brief: Phoenix Reserve, Newtown, Geelong: a reserve developed by Council as a carbon sink. Develop interpretive signage copy to convey key messages related to natural values, environmental education and social history; develop timeline content.    

Parks Discovery Magazine

End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine:  3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences.  Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking,  camping…

Interpretive signage at Old Castlemaine Gaol

End client: Old Castlemaine Gaol Agency client: Challis Design Brief: Development of engaging content for series of interpretive exhibition signs. Prepare outline of prepared signs, research under themes including law and order during the Gold Rush, early prison management systems, people who lived at the gaol, day in the life of a prisoner, hanging heritage…

Interpretive signage at Lake Connewarre

End Client: Parks Victoria Client Agency: Challis Design Brief: Development of engaging and educational content for interpretive signage at Taits Point, Lake Connewarre.  Research into themes of conservation, topography, land management, birdlife, flora, fauna, birdwatching, heritage, recreation, Indigenous culture and more. Required site visit, drafting of content focussed on engaging the senses and interest of…

Web content + bio’s for Links Property Torquay

Client: Links Property, Torquay Brief: Develop web content, including team bio’s, for an all-female real estate team. Seek differentiation in a fiercely competitive industry and local market; develop authentic voice, inject emotion and convey value proposition around a female approach to property. Interview team members, develop distinct tone and style for home page, our story,…

Business name, tagline and web content for URBO

Client: URBO Brief: Sometimes the universe sends you what you need. Even when you don’t know you need it. An industry colleague referred Adam Maccora to me in the early stages of setting up his subdivision consultancy. He needed a business name, tagline, web content + more. A business was born: URBO, taken from the Esperanto…

Web content, bio’s for Bell Group Accounting

Client: Bell Group Accounting Agency: One Rabbit Medium: Website Brief: Work with agency team and client to fine-tune web content focussed on lead generation and positioning as specialist accountants and advisors for property investors, developers and building trades, plus development of 3 x team profiles. Required team member interviews, liaison with web development team, copy-editing and shaping of existing content, natural…

Annual Report for Multicultural Aged Care Services (MACS)

Client: Multicultural Aged Care Services (MACS) Agency: Brand Bureau Medium: Annual Report 2014-15, printed 16pp A4 booklet Brief: Seventh consecutive year working with MACS, a not-for-profit, on their annual report content. Collaborate with client and agency teams to develop annual report theme Coming of Age and engaging editorial content to convey a sense of the MACS journey over 21 years. Required interviewing…

Great Ocean Road Travel Planner 2015

End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…