Agency client: Frank Lane Design and Branding End client: Great Ocean Road Regional Travel (GORRT) Brief: Develop content for 68-page A5 travel guide, distilling the broader Great Ocean Road brand along with multiple individual destination brands, each with their own brand toolkit and defined personality. Create aspirational and engaging intro copy for themed sections plus…
Tag: tourism writer
Guide to Camps 2023
Agency client: Frank Lane Design and Branding End client: Australian Camps Association Medium: Print (68-page booklet) Brief: Develop engaging sub-head, qualifier and brief descriptive intro copy for each Australian state evoking a sense of excitement that ‘camps are back’ while conveying a snapshot of each state’s personality and offerings. Make it aspirational and fun.
Business Events Victoria Planner’s Guide 2023
Agency client: Frank Lane Design and Branding End-client: Business Events Victoria Medium: Print (68-page booklet) Brief: Develop new editorial content to welcome and entice event planners back to regional Victoria post-COVID, using the theme Let’s meet again. Aspirational yet detailed enough to promote potential venues, activities and experiences on offer. Included intro copy and descriptor…
Great Ocean Road 2017/18 Travel Planner
End client: Great Ocean Road Regional Tourism Client Agency: Frank Lane Design + Branding Agency Medium: 64pp A5 printed booklet Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and…
Regional Victoria Planner’s Guide 2016-17 for Business Events Victoria
Polish and refresh editorial content for 72-page (conference and event) Planner’s Guide for Regional Victoria.
ACA Guide to Camps & Outdoor Activity Providers 2017
End Client: Australian Camps Association
Agency (client): GSDM Marketing
Brief: Printed 88pp A4 magazine style Guide to Camps & Outdoor Activity Providers 2017. Refresh editorial to showcase offerings from each Australian state + tourism regions in Victoria in an engaging and aspirational voice, including sub-headings.
ACA Guide to Camps & Outdoor Activity Providers 2015-16
End Client: Australian Camps Association Agency (client): GSDM Marketing Brief: Printed 112pp A4 magazine style guide. Refresh editorial to showcase offerings from each Australian state + seven regions in Victoria in an engaging and aspirational voice, including sub-headings.
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
Great Ocean Road Touring Map
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: printed accordion fold touring map including editorial, map and promotional ads. Brief: As a companion to the Great Ocean Road Travel Planner, the map delivers inspirational editorial about the region through key themes of welcome, food + wine, natural attractions, great outdoors, arts, history and more. Limited word count….
Great Ocean Road Travel Planner 2015
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…
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