End client: Great Ocean Road Regional Tourism

Client Agency: GSDM Marketing

Medium: 60pp A5 printed booklet

Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the road journey itself, wildlife, food + beverage, waterfalls, lakes + rivers, villages, hinterland, big nature, lighthouses, surf culture, indigenous.