Agency client: Frank Lane Design and Branding End-client: Business Events Victoria Medium: Print (68-page booklet) Brief: Develop new editorial content to welcome and entice event planners back to regional Victoria post-COVID, using the theme Let’s meet again. Aspirational yet detailed enough to promote potential venues, activities and experiences on offer. Included intro copy and descriptor…
Fresh content for TAC Annual Report 2021-22
Client: Transport Accident Commission (TAC) Medium: Print Brief: Review and copy edit draft content for the Our People section of annual report (approx 8,000 words). Focus on consistency of voice and tone, accessible language, engaging flow, plus spelling and grammar conventions.
20+ online course descriptions for Hat Atelier
Client: Hat Atelier Medium: Web content Brief: Copy edit draft descriptions for online millinery courses to improve consistency and boost take-up. Include details of course tutor, skills to be learned and course elements in a tight word count … all with fun and engaging language.
Great Ocean Road 2017/18 Travel Planner
End client: Great Ocean Road Regional Tourism Client Agency: Frank Lane Design + Branding Agency Medium: 64pp A5 printed booklet Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and…
Article/Book Review for Geelong + Surf Coast Living magazine
Client: Geelong + Surf Coast Living magazine, Australia’s 2017 Consumer Publication of the Year Brief: Develop an article/book review around Surfing in the Sixties and its connection to the Surf Coast, including interview with local identity, Barrie Sutherland. Titled Tribes and Trailblazers, the piece was published in Autumn 2017 edition.
8 x blog posts for Luxury Property Selection
Client: Harcourts International Brief: Develop a series of 8 x blogs for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research topics (Children’s Features in Luxury Homes, Top Media Technology in Luxury Homes, Luxury Swimming Pools, Talking Point: Art, Top Outdoor Tech in Luxury…
2 x destination profiles for Luxury Property Selection
Client: Harcourts International Brief: Develop 2 x destination profiles for Luxury Property Selection, an international marketing brand, owned and operated by one of the world’s leading real estate organisations, Harcourts International. Research the three destinations (Portugal/Faro + United Kingdom) and develop for each, a 1200-word profile covering liveability, history, experiences and facts. Objective: promote these destinations as…
Web Content for Truffleduck
Client: Truffleduck Agency: Paul Kelly Creative Brief: Substantially edit and polish content for new website for leading Geelong events and catering business. Briefed to focus on engaging copy that speaks to the depth and breadth of this iconic business, and tells the story of their journey. Content includes Home page, About page, catering disciplines, separate pages for…
Web Content + brochure for Coulter Roache (Lawyers, Geelong)
Client: Coulter Roache Agency: Fluid Brief: Substantially edit and polish content for new website for leading Geelong law firm, with a focus on positioning for commercial clients. Develop some content sections from scratch. Project forms part of rebrand and strategy created by Fluid. Liaise with client teams and Fluid to ensure alignment with strategic goals and brand…
Official Visitors Guide for Werribee, Point Cook + Surrounds
End client: Wyndham City Agency: GSDM Marketing Brief: Polish and refresh editorial content for 60-page Official Visitors Guide, highlighting unique values of the region, key experiences and Visitor Info centre volunteer insights.
Web Content for Greater Scapes and Structures
Client: Greater Scapes and Structures Agency: Paul Kelly Creative Brief: Develop content for new website for Geelong-based commercial landscaper, including Home, About Us, Our Team, Our Projects + Clients, integration of keywords for SEO.
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