Agency client: Paul Kelly Creative End client: Geelong Golf Studio Medium: Online website Brief: Develop content for Geelong’s first 24/7 indoor golf simulation centre. Focus on benefits of anytime access, ‘golf on your terms’, all-weather play and membership perks.
Tag: copywriting geelong
Business Events Victoria Planner’s Guide 2023
Agency client: Frank Lane Design and Branding End-client: Business Events Victoria Medium: Print (68-page booklet) Brief: Develop new editorial content to welcome and entice event planners back to regional Victoria post-COVID, using the theme Let’s meet again. Aspirational yet detailed enough to promote potential venues, activities and experiences on offer. Included intro copy and descriptor…
20+ online course descriptions for Hat Atelier
Client: Hat Atelier Medium: Web content Brief: Copy edit draft descriptions for online millinery courses to improve consistency and boost take-up. Include details of course tutor, skills to be learned and course elements in a tight word count … all with fun and engaging language.
Regional Victoria Planner’s Guide 2016-17 for Business Events Victoria
Polish and refresh editorial content for 72-page (conference and event) Planner’s Guide for Regional Victoria.
Editorial for International Trade Manual for Great Southern Touring Route Australia
End client: Great Southern Touring Route Australia Agency: GSDM Marketing Brief: Polish and refresh editorial content for 44-page international Trade Manual for Australia’s Great Southern Touring Route. Covers six Victorian tourism regions, highlighting multiple must-do experiences for each.
Web content, Amazon product pages, packaging copy and EDMs for Tinkii Boutique
Client: Tinkii Boutique Brief: Development of key messaging, brand voice and range of promotional content for new-to-market haircare range. Deliverables included all web content (home, banners, product descriptions, about, loyalty club, micro-copy), Amazon product pages (meeting strict Amazon guidelines), sales response emails and packaging copy. A “love” theme throughout captures the overall brief to convey a luxurious, premium…
Brochure for Actrüa
End client: Actrüa, Performance Consultants, Brisbane Agency: One Rabbit Brief: Develop content for 8pp brochure promoting leadership training to large corporations. Create an engaging voice that conveys intelligence, capability and personality.
Great Ocean Road Travel Planner 2015
End client: Great Ocean Road Regional Tourism Client Agency: GSDM Marketing Medium: 60pp A5 printed booklet Brief: Transform the usual Official Visitor Guide format into an engaging, motivational publication full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + quotes + “must-do” experiences covering key themes: the…
20+ magazine editorials for Luxury Property Selection
Client: Harcourts International Medium: Luxury Property Selection magazine “… an exceptional publication showcasing premium properties for sale from around the world. Published quarterly, Luxury Property Selection magazine is a high quality product, available to only exclusive, luxury property vendors. Luxury Property Selection magazine provides exposure for your property to a targeted, high net worth audience of luxury…
propertymark magazine: 60-plus articles for Landmark Harcourts
Client: Landmark Harcourts, a national real estate brand Medium: property mark, a national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 2-3 articles (500-1200 words each) per bi-monthly edition, based on general interest topics with particular focus on rural and regional issues and personalities; requiring development of editorial calendar together with CEO + marketing team in Australia…
Postcodes: 120 x articles for Landmark Property magazine
Client: Landmark (now Landmark Harcourts), a national real estate brand Medium: national print magazine, circulation 25,000 print subscribers + 25,000 digital Brief: 5 x 500-word articles per bi-monthly edition (30 per year), each based on an Australian town/city, profiling demographics, climate, character and opportunities with an aim to create positive interest; requiring research + interviews of…
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