Agency client: Frank Lane Branding & Design End client: VICParks (Victorian Caravan Parks Association) Brief: Refresh and rewrite editorial for 64-page Victoria Cabin, Caravan and Camping Guide. Focus on the Victorian tourism regions and convey the personality and highlights of each in engaging and persuasive copy. Research and develop ‘Five Faves’ for each region: key…
Category: print
25th Anniversary Book for Corangamite CMA (proofreading)
Agency client: Frank Lane Design & Branding Agency End client: Corangamite Catchment Management Authority (CMA) Photo credit: Frank Lane Design & Branding Agency Brief: Review and proofread 67,000-word draft for ‘coffee table’ style book celebrating 25 years operation of the CMA. Provide manual proofreading mark-ups and comments on printed version of book draft/design, focusing on…
Great Ocean Road Travel Planner 2023
Agency client: Frank Lane Design and Branding End client: Great Ocean Road Regional Travel (GORRT) Brief: Develop content for 68-page A5 travel guide, distilling the broader Great Ocean Road brand along with multiple individual destination brands, each with their own brand toolkit and defined personality. Create aspirational and engaging intro copy for themed sections plus…
Natural Resource Management Plan 2022-27 for Corangamite CMA (proofreading)
Agency client: Frank Lane Design and Branding End client: Corangamite Catchment Management Authority (CMA) Brief: Review 31,000-word copy draft of Natural Resource Management Plan 2022-27 and provide proofreading mark-ups and suggestions focused on consistency, spelling, grammar, punctuation, capitalisation and formatting. Content was technical and dense, with much of it presented in tables. Finished report spanned…
Guide to Camps 2023
Agency client: Frank Lane Design and Branding End client: Australian Camps Association Medium: Print (68-page booklet) Brief: Develop engaging sub-head, qualifier and brief descriptive intro copy for each Australian state evoking a sense of excitement that ‘camps are back’ while conveying a snapshot of each state’s personality and offerings. Make it aspirational and fun.
Business Events Victoria Planner’s Guide 2023
Agency client: Frank Lane Design and Branding End-client: Business Events Victoria Medium: Print (68-page booklet) Brief: Develop new editorial content to welcome and entice event planners back to regional Victoria post-COVID, using the theme Let’s meet again. Aspirational yet detailed enough to promote potential venues, activities and experiences on offer. Included intro copy and descriptor…
Fresh content for TAC Annual Report 2021-22
Client: Transport Accident Commission (TAC) Medium: Print Brief: Review and copy edit draft content for the Our People section of annual report (approx 8,000 words). Focus on consistency of voice and tone, accessible language, engaging flow, plus spelling and grammar conventions.
Great Ocean Road 2017/18 Travel Planner
End client: Great Ocean Road Regional Tourism Client Agency: Frank Lane Design + Branding Agency Medium: 64pp A5 printed booklet Brief: Develop engaging, motivational editorial content full of stories, people and inspiration. Required interviews of Great Ocean Road personalities, research, development of editorial copy + “must-do” experiences covering key themes, plus focus on villages and…
Article/Book Review for Geelong + Surf Coast Living magazine
Client: Geelong + Surf Coast Living magazine, Australia’s 2017 Consumer Publication of the Year Brief: Develop an article/book review around Surfing in the Sixties and its connection to the Surf Coast, including interview with local identity, Barrie Sutherland. Titled Tribes and Trailblazers, the piece was published in Autumn 2017 edition.
Print brochure for The ZING Project
Client: ZING Business Coaching Medium: Brochure, printed 6pp A4 Brief: Copy edit and polish content for 6pp brochure introducing The ZING Project, a coaching/education resource for business owners in the hair and beauty industry. Focus on benefits, ease of process, outcomes and friendly, accessible coaching team.
Annual Report 2015-16 for Multicultural Aged Care Services (MACS)
Eighth consecutive year working with MACS, a not-for-profit, on their annual report content.
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