by Sheryl Allen (Photo by Fabian Irsara on Unsplash) What is accessible copy? In an ideal world, everyone – including people with disabilities – can view, understand and interact with your content, both online and offline. If so, you’ve created accessible content. Go you! You might already know what accessible content looks like (think: colour…
Category: government
25th Anniversary Book for Corangamite CMA (proofreading)
Agency client: Frank Lane Design & Branding Agency End client: Corangamite Catchment Management Authority (CMA) Photo credit: Frank Lane Design & Branding Agency Brief: Review and proofread 67,000-word draft for ‘coffee table’ style book celebrating 25 years operation of the CMA. Provide manual proofreading mark-ups and comments on printed version of book draft/design, focusing on…
Fresh content for TAC Annual Report 2021-22
Client: Transport Accident Commission (TAC) Medium: Print Brief: Review and copy edit draft content for the Our People section of annual report (approx 8,000 words). Focus on consistency of voice and tone, accessible language, engaging flow, plus spelling and grammar conventions.
Official Visitors Guide for Werribee, Point Cook + Surrounds
End client: Wyndham City Agency: GSDM Marketing Brief: Polish and refresh editorial content for 60-page Official Visitors Guide, highlighting unique values of the region, key experiences and Visitor Info centre volunteer insights.
Interpretive Signage at Eastern Beach Mineral Springs Site
End client: City of Greater Geelong Agency client: Challis Design Brief: Develop interpretive content for signage at mineral springs site at Geelong based on research notes provided. Identify themes, hero story and information hierarchy, and develop engaging content that creates a strong sense of place while educating and informing. Double-sided panel includes themes, images and diagrams,…
Interpretive Signage at Phoenix Reserve, Newtown, Geelong
End client: City of Greater Geelong Agency: Fluid Brief: Phoenix Reserve, Newtown, Geelong: a reserve developed by Council as a carbon sink. Develop interpretive signage copy to convey key messages related to natural values, environmental education and social history; develop timeline content.
Parks Discovery Magazine
End client: Parks Victoria Client agency: GSDM Marketing Brief: Develop engaging and aspirational editorial content for 36pp promotional magazine: 3 x lead editorials + 7 x shorter editorials including interviews of Parks Victoria staff, drafting of content and development of snapshot descriptions around key products/destinations/experiences. Themes: family camping, camping/long distance walking, remote camping, connecting to culture, bushwalking, camping…
About Sheryl Allen
I wrangle words (so you don’t have to). No more tears. No more fears. No more wasting your time and energy struggling to hit the sweet spot with your brand/business copy. That’s where I step in. (Truly, I see myself swooping in wearing a cape, but let’s keep it real.) As a professional freelance copywriter,…
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