by Sheryl Allen I bang on a lot about the value of plain English. I’m a true champion of simple, accessible language. It’s my favourite way to create feel-good copy that does the job it’s designed to do. What’s plain English? It’s about using language your audience can understand the first time they read it….
Tag: content writer geelong
5 sure-fire tips for writing accessible copy
by Sheryl Allen (Photo by Fabian Irsara on Unsplash) What is accessible copy? In an ideal world, everyone – including people with disabilities – can view, understand and interact with your content, both online and offline. If so, you’ve created accessible content. Go you! You might already know what accessible content looks like (think: colour…
Victoria Cabin, Caravan & Camping Guide 2023 for VICParks
Agency client: Frank Lane Branding & Design End client: VICParks (Victorian Caravan Parks Association) Brief: Refresh and rewrite editorial for 64-page Victoria Cabin, Caravan and Camping Guide. Focus on the Victorian tourism regions and convey the personality and highlights of each in engaging and persuasive copy. Research and develop ‘Five Faves’ for each region: key…
25th Anniversary Book for Corangamite CMA (proofreading)
Agency client: Frank Lane Design & Branding Agency End client: Corangamite Catchment Management Authority (CMA) Photo credit: Frank Lane Design & Branding Agency Brief: Review and proofread 67,000-word draft for ‘coffee table’ style book celebrating 25 years operation of the CMA. Provide manual proofreading mark-ups and comments on printed version of book draft/design, focusing on…
Web content for Geelong Disabled People’s Industries (GDP)
Agency client: Paul Kelly Creative End client: Geelong Disabled People’s Industries (GDP) Brief: Develop fresh web content for this NFP, shifting focus to the ‘why’: providing meaningful work for people with special needs. Interview GM to gain insights, rewrite existing pages and create new, compelling content for Employment page. Use clear, accessible language.
Guide to Camps 2023
Agency client: Frank Lane Design and Branding End client: Australian Camps Association Medium: Print (68-page booklet) Brief: Develop engaging sub-head, qualifier and brief descriptive intro copy for each Australian state evoking a sense of excitement that ‘camps are back’ while conveying a snapshot of each state’s personality and offerings. Make it aspirational and fun.
Online brand manifesto for Luxury Property Selection
Client: Luxury Property Selection Medium: Online Brief: Extensive copy editing and polishing of brand manifesto content to achieve an aspirational, engaging and compelling voice to appeal to potential international vendors of luxury, high-end properties.
Annual Report 2015-16 for Multicultural Aged Care Services (MACS)
Eighth consecutive year working with MACS, a not-for-profit, on their annual report content.
20 x team bio’s for IDP Lawyers
Client: IDP Lawyers, an independent law firm located in Melbourne providing legal advice and expertise in managing the defence of accident compensation disputes, primarily for WorkSafe Victoria, and medical law disputes on behalf of a medical indemnity insurer. Brief: Develop content for 20 x team bio’s for legal partners and lawyers including phone interviews, collating professional and…
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