Agency client: Frank Lane Branding & Design

End client: VICParks (Victorian Caravan Parks Association)

Brief: Refresh and rewrite editorial for 64-page Victoria Cabin, Caravan and Camping Guide. Focus on the Victorian tourism regions and convey the personality and highlights of each in engaging and persuasive copy. Research and develop ‘Five Faves’ for each region: key experiences/activities to attract visitation and stays in the tourist park network.