Agency client: Frank Lane Design and Branding

End client: Great Ocean Road Regional Travel (GORRT)

Brief: Develop content for 68-page A5 travel guide, distilling the broader Great Ocean Road brand along with multiple individual destination brands, each with their own brand toolkit and defined personality. Create aspirational and engaging intro copy for themed sections plus detailed ‘see and do inspo’ highlights. Interview experts, makers and local operators to gather quotes and brand stories for 6 x ‘hero’ pieces based on brand storytelling. Research to gather latest information and data and run approvals for quotes/copy through interviewees.