What I do

I wrangle words (so you don’t have to).

I work across most professional copywriting genres. Long copy. Short copy. Everything in-between. From going deep on brand-wide content development to a fast turn-around spit ‘n’ polish for your website copy. From proofreading your annual report to crafting a new tagline. From helping you generate relevant blog posts on loop, to working with you on a killer call to action.

It’s all in my wheelhouse:

  • copywriting / content writing – including development (from scratch) of themes, contention, key messages
  • copy editing – re-writing raw or existing text
  • concept development – getting creative
  • language/style development – tone, feel, a sensory perspective
  • copy polishing – finessing, tidying-up, enlivening
  • proofreading – the all-important technical stuff

Deliverables include, but are not limited to:

  • articles / editorial / blogs
  • case studies / project profiles / people profiles / bios
  • advertising / direct marketing collateral
  • press releases
  • newsletters (internal, external, print or online)
  • web content / keyword integration (SEO)
  • brochures / trade presenters / catalogues
  • reports
  • positioning statements (taglines, straplines)
  • proposals / rationales / presentations
  • interpretative signage

Not on my list? Reach out for a chat. Perhaps I can point you to another professional or even propose a collab to bring together the specialist skills you need.

Contact me about your copy needs, your next project or any questions you have.