Agency client: Frank Lane Design and Branding End client: Great Southern Touring Route (GSTR) — Australia’s great road trip Brief: Content writing for 18-page media kit to encourage media take-up of stories/exposure for products/experiences on and around the GSTR. Includes copy for 3 x intro sections and 8 x themed pages exploring ‘kickstarter’ story ideas…
Tag: tourism writer geelong
Official Visitors Guide for Werribee, Point Cook + Surrounds
End client: Wyndham City Agency: GSDM Marketing Brief: Polish and refresh editorial content for 60-page Official Visitors Guide, highlighting unique values of the region, key experiences and Visitor Info centre volunteer insights.