Agency client: Frank Lane Branding & Design End client: VICParks (Victorian Caravan Parks Association) Brief: Refresh and rewrite editorial for 64-page Victoria Cabin, Caravan and Camping Guide. Focus on the Victorian tourism regions and convey the personality and highlights of each in engaging and persuasive copy. Research and develop ‘Five Faves’ for each region: key…
Tag: tourism copywriter
Guide to Camps 2023
Agency client: Frank Lane Design and Branding End client: Australian Camps Association Medium: Print (68-page booklet) Brief: Develop engaging sub-head, qualifier and brief descriptive intro copy for each Australian state evoking a sense of excitement that ‘camps are back’ while conveying a snapshot of each state’s personality and offerings. Make it aspirational and fun.
Business Events Victoria Planner’s Guide 2023
Agency client: Frank Lane Design and Branding End-client: Business Events Victoria Medium: Print (68-page booklet) Brief: Develop new editorial content to welcome and entice event planners back to regional Victoria post-COVID, using the theme Let’s meet again. Aspirational yet detailed enough to promote potential venues, activities and experiences on offer. Included intro copy and descriptor…
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