by Sheryl Allen I bang on a lot about the value of plain English. I’m a true champion of simple, accessible language. It’s my favourite way to create feel-good copy that does the job it’s designed to do. What’s plain English? It’s about using language your audience can understand the first time they read it….
Tag: professional copywriter
5 sure-fire tips for writing accessible copy
by Sheryl Allen (Photo by Fabian Irsara on Unsplash) What is accessible copy? In an ideal world, everyone – including people with disabilities – can view, understand and interact with your content, both online and offline. If so, you’ve created accessible content. Go you! You might already know what accessible content looks like (think: colour…
Editorial for International Trade Manual for Great Southern Touring Route Australia
End client: Great Southern Touring Route Australia Agency: GSDM Marketing Brief: Polish and refresh editorial content for 44-page international Trade Manual for Australia’s Great Southern Touring Route. Covers six Victorian tourism regions, highlighting multiple must-do experiences for each.
Superb verbs: what “doing” words do for your copywriting
Some days I’d surrender my first-born for a superb verb. Clever verbs trump nouns or adjectives any day. They overshadow pronouns and decimate adverbs (absolutely). A verb can tell your audience so much more than a string of wimpy, overused adjectives. Used well, they paint masterful word-pictures and require minimal punctuation so are less likely…
I, we or they? Finding your voice in copywriting
I’m often asked about the right “voice” for business communications? There is no absolute answer. It all depends. Whether you’re writing for email, your website, print marketing collateral or your blog, choosing the appropriate voice for your piece depends on your objective, your audience and your business. Connect and emote with “I” The first person…
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