Who wants to mark Valentine’s Day by buying a new printer cartridge? Or (for feck’s sake) gutter guard? Not me. I don’t want to mark Valentine’s Day at all. Yet, it seems that everyone with something to tout thinks Valentine’s Day is an ideal time to hit my inbox with an offer. Hell, I even…
I, we or they? Finding your voice in copywriting
I’m often asked about the right “voice” for business communications? There is no absolute answer. It all depends. Whether you’re writing for email, your website, print marketing collateral or your blog, choosing the appropriate voice for your piece depends on your objective, your audience and your business. Connect and emote with “I” The first person…
I write the signs. I write the signs. (Interpretative content guidelines for professional copywriters)
As a professional copywriter bereft of a specialty, I get to work on a remarkable array of projects. One of my favourites is developing content for interpretative signage (or interp’s projects, as they’re known in the industry). You’ve all seen them … those signs fringing the trail as you wander through coastal wetlands, the storyboards…
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